We have been working with the NHS Nottingham City & Nottinghamshire team for oral health and were delighted to be asked to design their advertising campaign to 'Find a local dentist'. The advert is now showing in the Nottingham Showcase and Broadway cinema's for the next 12 months.
We were commissioned to create a 30 second animation encouraging children and parents to find and use their local NHS dentist.
The theme we devised was a tooth fairy visiting her local dentist. The approach we felt would both appeal to children and adults was in the form of a fun 3D animation.
The projects started with storyboards and concept creations for our two main characters in the advert. Here is a peak at a few of the early stage concepts for the tooth fairy.
From approved sketches and storyboards, the next stage was modelling the characters and approving the style of backgrounds.
The backgrounds chosen are vibrant with a stylised approach. These worked great in the final animation.
Livesize cut-outs for cinema foyers
Once completed we designed and produced a range of supporting literature. These included leaflets, shelf wobblers and lifesize characters to dispense the leaflets in the cinema foyers.